Magpie Insights

In 2022, many events occurred that had various impacts on Refrigerator Industry. Regardless, this industry is on the rise. Here, we collect and analyze data from Indonesia’s leading e-commerce platforms in the Refrigerator category and convert it into a full-year outlook of this industry. Accord... Read More

As a complement that has been a staple of Indonesian cuisine, Sambal– an Indonesian style hot relish, is seen to grow stronger over the years despite the pandemic. By the end of Q3 only, it shared IDR 84.78 billion revenue in the two major market place in Indonesia. Growing over 96% compa... Read More

The cosmetics business is truly in high demand. According to a survey by Zap, most Indonesian women consider lip products their most crucial cosmetic. It led to a report by Statista that this Lips area is predicted to earn USD 347 million in 2023. ... Read More

Southeast Asia has enormous potential for the home appliances market. The increase of the middle class and their rising discretionary income will undoubtedly push the economy ahead. These circumstances influence the sales number of house appliances, especially Washing Machines. According to Stat... Read More

As mentioned in previous blog post, Shopee Facial Serum category has grown 39.9% from Q1 to Q2 2022 with the market share breakdown as shown in the chart below:... Read More