South East Asia Washing Machine Report

South East Asia Washing Machine Report

Southeast Asia has enormous potential for the home appliances market. The increase of the middle class and their rising discretionary income will undoubtedly push the economy ahead. These circumstances influence the sales number of house appliances, especially Washing Machines. According to Statista, the region’s Washing Machine market is expected to grow annually by 4.37% (CAGR 2022-2027).

Washing Machine on Shopee Regional Insight (2).jpg

The Washing Machine market size in January - September 2022 is USD 54.7 million worth with 271.3 thousands units sold. The market also experienced a steady GMV increase by 14.4% in Q2 and 18.8% in Q3.

Washing Machine on Shopee Regional Insight (3).jpg

Shopee Thailand becomes the number one followed by Shopee Indonesia. Shopee Philippines and Vietnam showed a notable increase that possibly could overtake Shopee Singapore.

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Scope and Methodology:

  • Data was collected from Shopee Thailand, Shopee Indonesia, Shopee Malaysia, Shopee Singapore, Shopee Philippines, and Shopee Vietnam public data of quantity sold and price.

  • Total product collected is 147.5K products from 10.5K merchants.

  • Data collection period is from January 1st to September 30th, 2022.

  • GMV estimation is calculated by multiplying qty sold vs price on a daily basis. There is a slight data deviation from price changes that is not recorded between snapshots.

  • Spareparts, products with no brands, low budget mini or portable washing machine, and products below USD 75 are excluded.