Magpie Insights

With the resurgence of mobility, sunscreen has become the fastest-growing skincare product since COVID-19. Currently, 87.3% of female consumers use sunscreen daily. This increased usage has led to a surge in buyers, resulting in an increase of 2.8 million buyers compared to 2022.... Read More

 Beauty has remained an attractive market in Indonesia by 20% uplift from in the past 5 year. In the study by Kantar, also found that lip products have significant growth after mask requirement has been uplifted and mobility recovery.Indonesia itself expected to earn 35... Read More

In today's highly competitive ecommerce landscape, customer loyalty is crucial to the success of any brand. However, building and maintaining that loyalty can be a challenge, especially in Southeast Asia where consumers have access to a wide range of products and brands. One way to overcome t... Read More

In the highly competitive world of ecommerce, it is essential for brands to stay ahead of the competition. By monitoring and analyzing their competitors' strategies, brands can identify opportunities for improvement and make informed decisions to stay ahead. This is where Magpie's competi... Read More

In the crowded ecommerce market of Southeast Asia, it can be challenging for brands to stand out and stay competitive. One of the most important ways to succeed in this landscape is to ensure that your product listings are of the highest quality and meet the expectations of your target customers.... Read More