Magpie Insights

Southeast Asia has enormous potential for the home appliances market. The increase of the middle class and their rising discretionary income will undoubtedly push the economy ahead. These circumstances influence the sales number of house appliances, especially Washing Machines. According to Stat... Read More

Refrigerator, an essential electrical kitchen appliance, is on the rise. While COVID-19 impacts most industries, the refrigerator industry seems to be growing. People are forced to dine at home because of pandemic regulations and restrictions, resulting in a rise in stocking-up groceries and food... Read More

As mentioned in previous blog post, Shopee Facial Serum category has grown 39.9% from Q1 to Q2 2022 with the market share breakdown as shown in the chart below:... Read More

Indonesia is a large market for Skin Care products. According to Statista, the total market size reached 2.05 Billion USD on 2022, and expected to grow annually by 6.18% (... Read More