Magpie Insights

As a complement that has been a staple of Indonesian cuisine, Sambal– an Indonesian style hot relish, is seen to grow stronger over the years despite the pandemic. By the end of Q3 only, it shared IDR 84.78 billion revenue in the two major market place in Indonesia. Growing over 96% compa... Read More

The cosmetics business is truly in high demand. According to a survey by Zap, most Indonesian women consider lip products their most crucial cosmetic. It led to a report by Statista that this Lips area is predicted to earn USD 347 million in 2023. ... Read More

Southeast Asia has enormous potential for the home appliances market. The increase of the middle class and their rising discretionary income will undoubtedly push the economy ahead. These circumstances influence the sales number of house appliances, especially Washing Machines. According to Stat... Read More

Refrigerator, an essential electrical kitchen appliance, is on the rise. While COVID-19 impacts most industries, the refrigerator industry seems to be growing. People are forced to dine at home because of pandemic regulations and restrictions, resulting in a rise in stocking-up groceries and food... Read More

As mentioned in previous blog post, Shopee Facial Serum category has grown 39.9% from Q1 to Q2 2022 with the market share breakdown as shown in the chart below:... Read More