With the resurgence of mobility, sunscreen has become the fastest-growing skincare product since COVID-19. Currently, 87.3% of female consumers use sunscreen daily. This increased usage has led to a surge in buyers, resulting in an increase of 2.8 million buyers compared to 2022. One of the platforms significantly contributing to the growth of sunscreen sales is e-commerce. In fact, 82% of consumers in Indonesia prefer to purchase beauty products through e-commerce.
From January to March 2024, Shopee dominated the e-commerce market with a 74.9% market share, leaving Lazada with 16.2% and Tokopedia with 8.9%.
Although Shopee still leads the sunscreen market, Lazada has shown significant growth from Q4 2023 to Q1 2024, with a 90.3% GMV uplift, while Shopee experienced a 25.2% decline. Which brand is winning the battle of sunscreen products during this period? Which product has become a favorite among consumers? Get a FREE full report on Sunscreen Products Insight here.
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